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Neohome

Development of the Neohome brand

Neohome is your partner for innovative living, offering smart solutions for the tight real estate market with mobile bungalows, tiny houses, and modular buildings. Our goal was to rethink the concept of prefabricated houses for digital sales. So, we focused on building a strong online presence to generate qualified leads.

Development of the Neohome brand

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What we did

Business Model Development

Marketing Strategy & Corporate Design

Web & Platform Development

Virtual Tours & Content Strategy

Digital Lead Generation

Performance Marketing

Sales Process Development

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Client intro & project brief

The task was comprehensive: the conception and establishment of a complete company, from the initial idea to market readiness. We launched Neohome as an in-house development with the goal of creating a brand that clearly stands out from the competition. Instead of relying on traditional sales channels, Neohome was designed to win over customers with radical price transparency, an excellent digital presentation of its house models, and outstanding digital customer service. A key challenge was to present the properties in such a detailed and tangible way-through 3D tours, video walkthroughs, and transparent feature lists- that a purchase decision could theoretically be made without a prior physical viewing.

Approach & solution

As the founders and developers of Neohome, we manage the entire brand and company-building process. Our approach covers all strategic and operational areas:

  • Brand Development We started with the creation of the name, logo, and the complete corporate identity to establish a modern and trustworthy brand.

  • Web Development The centerpiece is the website we designed and developed. It serves not only as a digital business card but as a central sales channel with detailed house presentations, high-resolution images, 3D tours by Matterport, and transparent price lists.

  • Online Marketing & Lead Generation To generate qualified inquiries, we relied on a targeted online marketing strategy. A key tool was the Neohome catalog, which functioned as an effective lead magnet via download, providing valuable customer data.

  • Content & Social Media We built up the social media channels and create engaging content to reach the target audience and increase brand awareness.

  • Customer Service Processes In parallel, we implemented a structured process for handling and qualifying incoming leads through customer service to ensure a seamless customer journey.

Outcome & results

The result is a brand successfully established in the market, known in its industry for innovative living concepts and recording high organic demand, including through direct Google searches. Through a consistent digital focus, we were able to successfully transform the traditional home-buying process and build a profitable company. Neohome is proof that even a complex and high-priced product can be successfully positioned and sold in the market with a well-thought-out digital strategy.